PBM Executive | Growth Strategist | Industry Voice
Jim Lodge
Driving growth.
Building relationships.
Simplifying complexity.
PBM Transparency Roundtable with Mark Cuban
A conversation with Mark Cuban and fellow industry leaders exploring PBM transparency, financial incentives, and opportunities to improve the pharmacy benefits industry.
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PBM Transparency Update with Mark Cuban
A follow-up conversation with Mark Cuban and fellow industry leaders examining the evolving PBM landscape, transparency, and the changes needed to better serve employers and patients.
The PBM Insider
Go beyond the headlines with The PBM Insider, my collection of more than 60 short videos exploring PBM economics, transparency, financial incentives, and the issues shaping the future of pharmacy benefits.
These videos offer a firsthand look at how I think about the industry, the challenges it faces, and opportunities to make pharmacy benefits work better.
Executive Experience
My career began in 1990, with my work in employee benefits beginning in 1994. Over the three decades since, I’ve worked across the benefits, technology, and pharmacy benefits industries—building businesses, developing new markets, leading teams, and helping organizations turn complex challenges into opportunities for growth.
Thought Leadership
"Jim, by the way, I love your videos...you sit there with that same microphone and just deadpan it—and that's why I always repost it."
— Mark Cuban
Host of The PBM Insider, industry speaker, and advocate for greater transparency and accountability in pharmacy benefits.
Business Development
A proven track record of building relationships, developing new business, and driving sustainable growth across healthcare and pharmacy benefits.
Executive Leadership
Senior executive experience spanning pharmacy benefits, sales, business development, and PBM transparency.
Career Highlights
Generated more than $50 million in new business, proposal wins, and enterprise consulting revenue across pharmacy benefits, employee benefits, and human resources technology.
As SVP of Sales and Chief Transparency Officer at Prescription Network, led business development and championed a transparent PBM model built on financial accountability and aligned incentives.
Built, rebuilt, and led sales organizations, developing high-performing teams and go-to-market strategies that delivered measurable growth and sustained results.
Experience. Perspective. Execution.
What I Bring to the Table
I bring executive leadership, business development expertise, and deep knowledge of PBM economics and the pharmacy benefits marketplace.
I build relationships, drive sustainable growth, and help organizations navigate a complex industry.
Expertise & Insights
A Different Perspective on Pharmacy Benefits
My perspective on pharmacy benefits is grounded in a simple idea: the business model should work for the organizations and people it serves. Understanding PBM economics and financial arrangements is essential—but so are transparency, accountability, and alignment of incentives.
I believe the future of pharmacy benefits depends on four essential principles:
• Complete financial transparency
• Alignment of incentives between PBMs and plan sponsors
• Accountability through accessible, auditable data
• A relentless focus on improving outcomes while managing costs
Whether speaking at industry conferences, advising organizations, or engaging with industry leaders, my goal is to bring clarity to a complicated business and help stakeholders make better-informed decisions.
Let's Connect
Interested in discussing pharmacy benefits, PBM transparency, executive leadership, or speaking opportunities?
I'd welcome the conversation.